Pay Per Click advertising delivers immediate results, unlike Search Engine Optimisation[SEO]. PPC advertising costs relate to the number of visitors your site receives, not the number of times that your ad is shown. This results in bringing in targeted, high-quality traffic to your websites, leading to a high conversion of visitors into buyers. PPC I more appropriate for those who are aiming to build brand awareness or launch a new product in the market. PPC is therefore an effective way of selling goods and services. If you want to generate online revenue immediately, then PPC is one of the best method so far. PPC offers you value for money that you invest.